MAISONLEJABY has cultivated its expertise since 1930 with the know-how of its Lyon design workshops.
MAISONLEJABY adds new charm to traditional lingerie and a modern take on women and on its era.
MAISONLEJABY is embedded in modernity, its strong conviction is that the best seduction is to be oneself.
Spring - Summer 2019
“The range of colours takes inspiration from the southern seas, exotic vegetation and tropical fruits and flowers.The colours are as refreshing as fruit cocktails, with a tutti frutti side. The theme of the collection is inspired by tropical islands combining femininity and exoticism, like a modern-day Paul and Virginia.
Everything is here for a paradisiac journey through the islands: Madras handkerchiefs, cotton piqué, neoprene two-tone flowers, cord lacing, giant Tiaré flower prints, enchanted underwater world patterns, wickerwork prints (Zigzag theme). All these details are reminiscent of the aquatic and floral worlds in the tropics.
The shapes pay homage to the glamourous models of the 80s and 90s: Cindy Crawford, Stéphanie Seymour, Claudia Schiffer, Linda Evangelista, Naomi Campbell… An ode to curvy and sensual femininity. Bodies styled with long cottonade skirts, bralet tops and high-waisted bottoms, plunging V-neck one-piece swimsuits...
The Sculpt line is innovative; the second-skin effect offered by its moulded cups and its seam-free simplified aspect mean it can be worn anywhere and anytime.”